My pledge

Giving What We Can, Effective Altruism

Since I started out as a freelance consultant my plan was to start donating a proportion of my income to improve the lives of others once I get my mortgage paid off. However, the COVID-19 pandemic and the Russian invasion of Ukraine were a wake-up call for me and they reminded me that our time here is limited and unpredictable. As a result, I realized that there'll never be a better time to act than now.

The Effective Altruism movement and the Giving What We Can community are encouraging people to make a public pledge to give a meaningful portion of their income to effective charities. There are currently two public pledges available: personal and company. The personal pledge entails giving 10% or more of personal income while the company pledge takers commit to donating at least 10% of their company profits. I have taken both of the pledges. However, I want my commitment to be revenue based so that it lives and breathes with the company, my livelihood, and not just with its profits - making it an integral part of the business model. Therefore, I've amended the two pledges and currently donate 10% of my company's revenue to effective charities.

The donations are mainly targeted at accelerating alternative protein innovation and improving animal welfare. What this means, in effect, is that 10% of what I invoice my clients goes into transforming our global food system. By working with me, you're not only investing in your analytics, but also actively contributing to the growth of innovative solutions to some of the most pressing environmental and ethical issues. This is our shared step towards a more compassionate and sustainable world.


I recognise that I can use part of my income to do a significant amount of good. Since I can manage with smaller income, I pledge that from January 2022 forward I shall give at least 10% (ten percent) of my company’s revenue to whichever organisations can most effectively use it to improve the lives of others, now and in the years to come. I make this pledge freely, openly, and sincerely.